Internet marketing can be called as e-marketing, web-marketing, online marketing and so on. It has made the world smaller to reach to and gives out quicker response than any other media. Reaching the market to sell he product has become easier and efficient because of internet.

Internet marketing has proved to be having greater scope because development of advertisement, publishing them and getting clients response all at one shot of the key. It also facilitates to keep clients data in systematic and secure way.

There are several models how internet business takes place one is e-commerce which is directly selling the products to end users. The other way is affiliate marketing where the product is developed by one person but sold by another person called as seller for the purpose of profit gaining. Internet marketing can be done locally by selling to individuals through internet than taking the relation to offline means face to face. There is an unethical way called black hat marketing in this the user are directed to pages they have not requested for or pop ups in the result of some search engine.

Internet marketing is done with help of the search engine also like by getting the search words entered by the user and then displaying the advertisements on the result pages appeared to the users. It is also based on market survey which means marketing according to age groups, gender, geography and interested users. There are sites where user are asked o enter their country first than are provided with the contents of the sites this sites are advantageous for internet marketing.

Internet marketing is cheaper compared to other media and it also provides with wide opening to mass crowd. Firms can reach to customers in large scale by investing a small amount in advertising on internet. Internet provides the user to research about the product and then goes for the buy. The analysis of the internet marketing can be done easily by the marketers by putting up schemes like payment on each click or payment on each action performed etc.

There also disadvantages related to internet marketing like slow speed internet connections, clients using traditional system which cannot handle newer technologies. If a company prepares hi-end website but user are not able to view the whole contents of the site properly this comes as hurdle in internet marketing.

There are products which are to be smelled, tasted or used for a trial before buying can be a shortcoming in internet marketing. Their security matter should also be taken care of because there are many people who hesitate to buy online products because they fear that their personal information will not be kept intact. The unmoral people in the companies sell out customers data to other companies in exchange of heavy price which is a loss in both cases i.e. from company’s side and from security of the customer’s data.